Will AI Replace Copywriters?

While that notion greatly impacts my career, it doesn't help to resist the inevitable. It was a good run for us, though. Copywriters have been reported to be around since the 15th century. What would the world be without copywriters? We create trends, establish personas, and inspire action. Without us, there would be no "Just Do It" or "Where's the Beef?" The internet would be rife with images, but without captions and copy blocks providing context, they'd just be pretty pictures. However, as AI tools continue to improve, copywriters around the globe seem to stand in one of two camps. They are either embracing the technology as simply a tool to complement their work or they are proclaiming utter doomsday upon the ancient craft of storytelling and scrambling to pivot into a new career. From subreddits to countless YouTube videos, copywriters and marketers at every skill level are chiming in on the future of copywriting as we know it. 

I stand firmly in both camps. It would be completely arrogant and/or ignorant to say that AI won't replace copywriters someday. However, that day is not today. While AI technology continues to improve on a daily basis, there is still a massive need for copywriters, if for no other reason due to the lack of corporate adoption of AI tools. 

Stefan Georgi, a successful direct-response copywriter, shares a similar sentiment that we are still safe for now: